From our Winter 2013 issue, "The Rules of the
Game" has been the most visited article at VQR online
this month. In her introduction, Anne Helen Petersen writes:
While the primary objectives of the
publicity game endure—achieve fame; maintain fame; profit from fame—the
rules have changed. The transformation of the studio system, the
subsequent transition to “freelance” Hollywood labor, and the rise of
digital technologies have fundamentally altered both basic and advanced
strategies for “winning” the publicity game.
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